I’m addressing one of the most asked questions I get…Do I REALLY need to niche down?
With information at your fingertips, you can do a google search or Pinterest search and come up with 100’s of blog posts, freebies, workbooks etc on this top.
It can be completely overwhelming and maybe why you’ve decided to keep your niche wide with who you help.
I know first-hand this feeling. I too had a wide niche back in the beginning. I was trying to talk to everyone. I didn’t want anyone to feel left out.
Can you relate to this?
The thing with casting a wide net and trying to talk to everyone is no one will be able to recognize themselves in your messaging.
Niching done right comes down to these 4 points…
- Who are your people
- What’s the problem you solve
- What’s the value you provide
- How do you help them
The only way to get these 4 points across, clearly, in your messaging is to niche down.
Let’s first talk about what a niche is.
A niche is like your secret sauce. It’s what makes you and your business stand out from the rest…think specialization.
People are busy, heck they’re overloaded with information these days. So when someone comes across your totally awesome business, they need to know where to file it away in their brain.
If your message isn’t clear, they’re going to keep moving forward to find a solution to their problem elsewhere.
Everyone starts a zero, no customers, no clients, no sales, no reviews, no testimonies, etc.
The businesses that do succeed, focus on one and grow their business from there.
Think of any great brand or business, they started with one, one problem they solved for a very specific client in mind. Only once they got really good at solving this problem they added more.
Take Bobbi Brown Cosmetics. She started with 10 lipsticks all in the beige family in 1991. She solved a very specific problem, finding a beige lipstick that wouldn’t wash a woman out.
Only once she become known for her lipsticks is when she started adding other cosmetics to her line.
She knew the problem she solved and she solved it well. Word of mouth became her best marketing tactic.
When Friends started in 1994, every woman out there wanted a piece of what the 3 girls were wearing, their no-make look. They were all wearing Bobbie Brown cosmetics. Bobbie Brown become known for the no-makeup look. FYI… I totally had the “Rachel” haircut and the cosmetics.
You’ve got to get it out of your head that going small is going to result in fewer sales. The opposite is actually true.
When you cast a wide net, in hopes you’ll attract more, you’ll end up attracting less. Because your messaging will be muddled.
Speaking to one very specific person, your message becomes clear, laser-focused, and the reader will be able to see themselves in your messaging. Putting you into the file folder, X helps me with blank.
When you niche down and become known as the expert in your field, word of mouth comes naturally.
If people can say in one sentence what you do and why it’s valuable, you’ve won.
Focus on the power of one, one problem you solve and one person you serve, and your business will begin to shift.
Another benefit of niching down is you become the specialist.
When you become a specialist you can charge more.
My kids are in the orthodontics age, we don’t see our dentist for this, we see an orthodontist. They specialize in braces and we pay a whole lot more money because they do.
So focus on one, get really good at solving that problem and become the specialist.
A lot of fear comes from being very specific. Don’t fall into this trap, or if you have (like I did) move past it.
Just because you’re solving one problem today doesn’t pigeonhole you forever. You can change things up, add more services, whatever you want later. That’s the perk of being your own boss. You get to call the shots.
After all, that’s why you’re here, right?
Let me ask you a question:
Do you want to be known for what you do, cut through all the noise, and make more sales?
If you answered yes, then you’re in the right place.
Let me ask you another question:
Are you struggling with where to find your people?
If you answered yes again, keep reading.
It can be hard to stand out in a sea of others BUT when you niche down and nail your messaging you begin gaining traction.
Your dreamy clients will be coming out of the woodwork to work with you.
These are the first 2 pillars inside my membership program, The List Love Society. You’ll learn exactly how to niche down, find your audience, and attract them to you. The 3rd pillar is how to nurture your newly found subscribers, turning them into paying clients.
If fully believe in the power of meant-to-be-ness. I believe you were meant to read this.
The membership is currently closed but you can add your name to the waitlist to be the first to grab a seat in the next round.
Massive love my friend,